Strategic creative design and digital marketing leader with 15+ years driving content, brand, and web operations across higher ed, enterprise, and media. At Virginia Tech, lead cross-functional campaigns and analytics-driven content, elevating engagement and program visibility. Formerly scaled creative operations at Autotrader and implemented / optimized DAM and workflows at The Home Depot; longtime CTO for a 8 Robinsons TV multimedia brand, overseeing end-to-end web, SEO, and creative pipelines. Known for measurable impact (e.g., 95% mail cost reduction, 3K+/month asset production, SLA cut from 5 to 2 days) with MTW & Associates and community leadership as co-founder of a growing K–12 STEAM camp; MBA in IS Management and certified in Digital Marketing Science and Lean Six Sigma Green Belt.

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